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How Aperol Created a Spritz Boom It Can’t Control | WSJ The Economics Of
Campari’s Aperol has ignited sales of the spritz culture in the U.S. and cemented its brand as a hallmark of aspirational joie de vivre. But the journey to get there wasn’t so effortless. WSJ explains how Campari turned an 107-year-old aperitif into a 21st century icon—and activated fierce competition in the process. Chapters: 0:00 The ...
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